Diversifying beyond the traditional family market can open up new revenue streams, increase return visits, and help you stay resilient year-round.
For many agri-tourism and seasonal entertainment destinations, families with young children have long been the go-to audience. From corn mazes to hayrides and Easter egg hunts, the family demographic has shaped everything from your activities to your marketing.
But visitor behaviour is shifting. Family sizes are shrinking, younger generations are delaying parenthood, and consumers across all life stages are increasingly looking for experiences that feel personal, memorable, and worth sharing. Meanwhile, competition is growing—and standing out requires more than tradition.
To stay competitive and future-proof your offer, it’s time to think beyond families.
In this blog, we’ll explore practical ways to help you design experiences that appeal to under-served audiences, optimise your space and events to drive higher spend and longer dwell time, and position your attraction as a go-to destination for every age and occasion.
Teens are often overlooked in experience planning, but they’re powerful influencers—especially when it comes to family outings or group plans.
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Top tip: Create spaces and events just for them to drive shareability and loyalty.
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What works:
Even a single teen-focused attraction can generate group bookings, boost seasonal relevance, and drive visibility through organic social sharing.
Couples are increasingly seeking “something different” for a date night, anniversary, or weekend break - especially when it’s local, seasonal, and photogenic.
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Top tip: Schedule romantic experiences around key calendar moments to attract high-spend visitors.
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Try this: